Auski x Actionsports Anchor: Co-branded lanyards built for retail

Blue and white Auski co-branded Actionsports Anchor lanyards

PARTNER STORY · AUSKI

Auski has turned a practical phone-safety product into a distinctive retail touchpoint—giving customers a useful travel companion while keeping the Auski brand visible on trips across Australia and around the world.

Co-branded for the journey beyond the store

Actionsports Anchor created Auski’s lanyards in the retailer’s signature blue and white, with the Auski identity built directly into each product. Custom logoed packaging completes the presentation, ready for the retail floor.

Designed for an easy last-minute add-on

A co-branded display stand sits alongside Auski’s point of sale, making the lanyards a natural final addition to a customer’s purchase. The compact format, practical purpose and strong brand recognition make the product easy for staff to introduce and simple for customers to understand.

Auski Melbourne store exterior

“We’ve had a great relationship with Aaron and Actionsports Anchor for a couple of years now. We absolutely love the co-branded lanyards. They look great, and it’s a really effective way for our customers to help promote our store on their trips around Aus and the world. Ordering is easy; we’re kept up to date during production, and tracked deliveries arrive quickly. The logoed packaging is a step up, and the co-branded stand fits right next to our POS for an easy last-minute addition to a sale!”

— Scott, Auski

The program at a glance

  • Permanent Auski branding integrated into the product
  • Custom colours and logoed retail packaging
  • A co-branded point-of-sale display
  • Clear production updates and tracked delivery
  • A useful product customers take on their travels

Explore what a custom range could look like for your brand.

Start a custom co-branded project