Rhythm Japan x Actionsports Anchor: Peace of mind in bottomless powder

Skier riding deep powder in Niseko, Japan

PARTNER STORY · RHYTHM JAPAN

Japan offers far more than an unforgettable cultural experience. For skiers and snowboarders from around the world, it is also synonymous with deep, light and seemingly bottomless powder.

That snow creates one very practical challenge: drop a phone or action camera into a metre or more of fresh powder and, at best, the next hour may be spent digging. At worst, another expensive device is surrendered to the snow gods.

Peace of mind for Japan’s deepest days

For multi-year partner Rhythm Japan, the custom OG60 bungee cord phone tether gives customers and staff a simple way to keep phones connected while riding, taking calls and capturing the moments that brought them to Japan.

Rhythm Japan custom OG60 phone safety tether attached to a phone case

“We are happy to have Actionsports Anchor products back in our stores again this season. Their OG60 bungee cord phone tether really is an item that everyone needs, even if they don't realize it yet.

From a user perspective, after losing my phone twice in two seasons, I bought one of our Rhythm Japan x Actionsports Anchor last year and kept my phone attached all the time I was on the hill. As somebody who is often riding with kids or having to take calls while on the hill it was a perfect solution. The system made it super simple to connect my phone while riding, and the long leash allowed me to take calls and photos without worrying about dropping my phone or forgetting to zip my pocket. It is a small purchase that provides great peace of mind.

From a company perspective, adding our custom Rhythm Japan branding to the product was effortless. It gives our customers a great add-on purchase that serves as a nice reminder of their trip to Japan.”

— Tom Phillips, Manager, Rhythm Japan

A practical product and a lasting reminder

Rhythm Japan’s branding is built directly into the tether, turning an easy in-store add-on into a useful piece of mountain equipment and a lasting reminder of an extraordinary trip.

Custom Rhythm Japan Actionsports Anchor components during production

Made for Japan’s mountain communities

From legendary powder destinations to the stores serving travelling skiers and snowboarders, the partnership brings practical phone security to the places where it matters most.

Rhythm Hakuba store surrounded by deep snow

Rhythm Hirafu store in winter

Rhythm Furano store during snowfall

Rhythm Summit store exterior

The program at a glance

  • Custom Rhythm Japan branding built into the product
  • Phone security for deep powder and busy days on the hill
  • Simple access for calls, photos and family riding
  • An effortless multi-year custom partnership
  • A useful in-store add-on and memorable trip keepsake

Explore what a custom range could look like for your organisation.

Start a custom co-branded project