PARTNER STORY · ROOKIE ACADEMY
Rookie Academy has built a global reputation for quality ski training and instructor development. Led by industry veteran Dean Hunter, its world-class team brings instructors and students together across New Zealand, Japan, Canada and the USA.
A technical partnership built for life on the mountain
Instructors regularly take phones out to film students, capture demonstrations and review footage on lifts. With devices constantly moving between pockets, gloves and exposed mountain environments, phone loss and damage had become a real operational problem. Actionsports Anchor created a simple, dependable way to keep those devices connected without interrupting the lesson.
Useful equipment, carrying the Rookie identity
Across a multi-year partnership, Rookie Academy has developed a custom range spanning OG60 phone tethers, The Wristy and co-branded zipper pulls. The products are used by instructors, supplied to students and shared as premium promotional pieces—useful equipment that keeps the Rookie Academy identity visible wherever the team trains.
“Working with Aaron and the team at Actionsports Anchor has been an absolute pleasure. Their creativity, quality products and attention to detail are outstanding. I particularly love the custom zipper pulls, which look mint and are incredibly practical on the mountain. From design to delivery, the entire process has been magic.”
— Dean Hunter, Owner / Director, Rookie Academy
New Zealand · Japan · Canada · USA
The partnership at a glance
- Multi-year technical partnership across four countries
- Phone security for instructors filming and reviewing students
- Custom OG60s, Wristys and zipper pulls
- Practical co-branded equipment supplied to instructors and students
- Premium promotional products designed around the Rookie Academy identity
Explore what a custom range could look like for your organisation.