PARTNER STORY · VAIL RESORTS AUSTRALIA
Across a multi-year collaboration, Actionsports Anchor has worked with Vail Resorts to create custom, co-branded product ranges for all three of its Australian resorts: Perisher, Falls Creek and Mt Hotham. Each range carries the identity of its destination while being supported by one responsive, flexible partnership.
One partnership across three Australian resorts
The collaboration brings together quality custom products, a straightforward design and ordering process, and resort-specific branding created for guests at Perisher, Falls Creek and Mt Hotham. From concept through delivery, the program has been built to make a coordinated three-resort rollout simple.
Perisher: a custom range for an iconic alpine destination
Perisher’s custom Actionsports Anchor range translates the resort’s distinctive blue-and-white identity into a practical product that guests can use well beyond their time on the mountain.
Falls Creek: resort branding made retail-ready
For Falls Creek, the range combines a custom OG60 with a coordinated retail presentation. The result is a useful, branded product supported by an in-store display that communicates its purpose clearly to guests.
Mt Hotham: bold identity built into the product
Mt Hotham’s custom range pairs the resort’s bold black-and-white branding with a high-visibility orange tether, creating an unmistakable product made for life on the mountain.
“Working with the Actionsports Anchor team has been easy from day one. Aaron and the team have been great to deal with, delivering quality custom products and making the design and ordering process simple. We've successfully rolled the range out across Falls Creek, Hotham and Perisher, and our guests have responded really well to the products. The team is responsive, flexible and genuinely invested in achieving a great outcome.”
— Timothy Hall
Senior Manager Retail & Rental - Australia
Vail Resorts
The partnership at a glance
- Multi-year collaboration across Perisher, Falls Creek and Mt Hotham
- Custom co-branded Actionsports Anchor ranges for each resort
- A coordinated rollout with distinctive resort identities
- A simple design and ordering process from concept through delivery
- Strong guest response across all three destinations
Explore what a custom range could look like for your organisation.